AI promises smarter, faster, and more personalized customer experiences, but fragmented data is holding businesses back. Disconnected systems, inconsistent quality, and regulatory complexity make it difficult to unlock AI’s full potential. Meanwhile, the rapid expansion of CX technology has introduced new channels and touchpoints, increasing both opportunity and complexity. In a recent survey, 89% of marketers agree that using AI saves them an hour or more on a typical campaign launch and 68% report a boost in customer engagement after introducing artificial intelligence into their campaigns. Together we’ll explore the key challenges of becoming AI-ready and how to break down silos, ensure compliance, and connect insights to real business outcomes.

Key Takeaways:


• AI’s potential to increase customer loyalty, and maximise operational efficiency
• Challenges to AI adoption and how to overcome them
• Beyond the buzzword: practical AI applications across customer engagement channels

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.